a social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress. knowing who your audience is and what they want to see on social media is key. it’s also critical if you want to turn social media followers into customers for your business. bonus: get a free social media strategy template to quickly and easily plan your own strategy. on instagram, for example, they use the feed to post high-quality educational infographics and product announcements and stories to cover live events or quick social media updates.
for learning and a laugh, check out fridge-worthy, hootsuite’s bi-weekly awards show highlighting brands doing smart and clever things on social media. your social media content calendar lists the dates and times at which you will publish types of content on each channel. you can schedule posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week. your social media strategy is a hugely important document for your business, and you can’t assume you’ll get it exactly right on the first try. bonus: get a free social media strategy template to quickly and easily plan your own strategy. we could have sworn you were someone who wanted to blow your competition out of the water on social media.
in a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals. are you integrating your product catalog into your social profiles? much of what you need to know about your audience to influence your social media marketing strategy is already available. there’s plenty of other sources of valuable audience data to supplement your social media insights. if you’re struggling to keep up with all these sources of social content, consider social media management tools that help you organize your media library and schedule your posts in advance. for example, consider how you can use stories to cover an event or take your followers on a journey without them having to leave the comfort of the ‘gram.
instead, determine what’s working for them and what conclusions you can draw to adapt your own campaigns accordingly. instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. on social media, you gain respect as a brand by being present and talking to your audience. reporting on data is also important for the sake of sharing valuable insights from social with your coworkers and colleagues. you’re the eyes and ears for your brand online. if you set actionable goals and address each of the steps above, you’ll already be way ahead of the curve when it comes to your social media marketing strategy. sprout social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
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