as a marketer, strategy’s in your blood. think of a tactical marketing plan as the how behind what you want to achieve. just keep in mind that a tactical marketing plan doesn’t replace your full strategic marketing plan for the year. strategic marketing focuses on the big picture of how marketing supports your organization’s overall business direction. looking for a simple tool to map out your strategic marketing goals? now that you understand the basics, let’s talk about how to structure a tactical marketing plan. feel free to outline these goals briefly in the introduction of your tactical marketing plan.
let’s say your company wants to grow revenue by 15% this year, and converting 2,500 leads into paid customers is one of the marketing goals you set to drive revenue. lay out the tools and tactics you’ll use to bring each of your marketing strategies to life. here are some examples of how to use this online template to build and track your tactical marketing plan so you know what’s done and what’s to come in your project pipeline. tactical tasks typically have to be completed in a particular order. for example, you could upload your full strategic marketing plan to the project so everyone has easy access to it. toggle to list view to work with your plan in a simple task list format. ready to develop a tactical marketing plan of your own?
think back to the last tactical marketing plan you developed for your company. a tactical marketing plan breaks down those business goals into marketing objectives, then details the strategic marketing tactics used to achieve those objectives. now for the most essential part of your tactical marketing plan —the strategy. this section is by far the most critical piece of your tactical marketing plan because, as coined by leading b2b marketing agency sagefrog’s ceo and co-founder mark schmukler, “strategy without tactics is a daydream; tactics without strategy is a nightmare.” meaning there’s no point in executing on tactics if you haven’t given critical thought and research to the reasons behind them. with the overarching strategy for how you’ll accomplish your marketing objectives developed, now you can move on to identifying the specific tactics you’ll need to execute.
use this chart to identify the tactics that best support your marketing strategies. to finalize your month-to-month calendar (which, pro-tip, is most effective when planned for only two quarters at a time), make sure the benefits of these tactics really will support your marketing objectives. remember, the whole point of putting all that effort into a tactical marketing plan upfront is to mitigate common pitfalls that forever plague companies small and large. the other important thing to remember when adhering to your tactical marketing plan is always preparing for execution at least one month prior. be among the first to receive new marketing ebooks, checklists, infographics and more, delivered right to your inbox each month!
think of a tactical marketing plan as the how behind what you want to achieve. marketing tactics are the campaigns and initiatives you’ll implement to reach tactical marketing planning can be broken into two categories, foundational and ongoing. foundational strategic marketing tactics include a tactical implementation plan is derived from a common understanding of the business need to change or improve, and is the common tool that is used to make it, example of tactical implementation in marketing plan, tactical marketing plan template excel, tactical marketing plan template excel, tactical marketing plan pdf, 7 steps of tactical marketing process.
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