aeu will use several different forms of communication for their marketing strategy. the website will constantly tested to determine that it is coming up as one of the top results when key words are entered into a search engine. the magazine advertisements will be used to increase visibility of aeu and position it as the top service provider in the high-end hard adventure market. as operations progress, the aeu will continue to measure our progress relative to competitors and to the growth of the market(s) in which we operate. as the product is defined and the strategy differentiation is defined based on competitive strengths, aeu will be better able to determine whether adjustments in positioning are necessary. the marketing strategy will be to develop long-term relationships with customers. there is virtually no limit to the number and variety of trips aeu can provide.
the goal is to establish aeu as an international provider of top of the line hard-adventure travel. aeu will promote/position itself as a differentiated provider of luxury hard adventure travel, and will price themselves accordingly within the chosen service niche. this is the level of service expected at this price point and aeu intends to exceed the customers expectations. the message that aeu will seek to communicate is that aeu offers the highest level of service for their high-end hard adventure trips. the message will be communicated through a variety of methods. aeu’s marketing mix is comprised of the following pricing, distribution, advertising and promotion, and customer service. the suggestion card has several statements customers are asked to rate in terms of a given scale. aeu will work hard to implement reasonable suggestions in order to improve their service offerings as well as show their commitment to the customer that their suggestions are valued.
adventure excursions unlimited (aeu) was formed january 2001 to provide hard adventure sport/travel packages with upscale accommodations, gourmet food, and celebrity service providers to wealthy clients. in addition to their mba status, they are passionate about the activities aeu will offer. virtually all companies that provide “hard” adventure activities appeal to a lower income client. they carry a higher level of risk than do “soft” activities. soft adventure activities may involve physical exertion, however they involve a low level of risk and can be engaged in by non-athletic people. $75,000 for single person), health-conscious individuals interested in popular hard adventure sports.
our customers are more likely to be married. there is rapid growth in the market and increasing demand. initially, it will be difficult to compete with experienced providers, especially the market leaders. aeu’s target market members will have similar activity interests, more disposable income and less sensitivity to price. our prices will be out of reach for the majority of adventure travelers. service will be priced based upon luxury competitor prices and the value added of our offering. because we appeal to luxury and thus a smaller market, volume will be limited.
the marketing strategy will seek to first create customer awareness regarding their services offered, develop that customer base, and work toward building we will provide a luxury service with prestige value. our prices will be out of reach for the majority of adventure travelers. service will be priced based upon personalize your website, content, and services. if you want to draw attention to your travel agency, then creating a unique persona is essential. use social, travel agency marketing plan sample pdf, travel agency marketing plan example, travel agency marketing plan example, travel agency marketing plan ppt, online travel agency marketing strategy.
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